If 75% of retailers confirmed that they see engagement as a primary objective to drive future growth, many of them also said they do not have all the data necessary to make it happen. Indeed, 8 in 10 retailers do not have access to the basic measurements of their customers. Such key personal data points like customers’ measurements, fit preference and body shape are now considered as very important for customer-centricity. Knowing your customers is essential but retailers also have to get a better understanding of how engagement works. And today we are looking at one of the most recent challenges for Ecommerce fulfillment: size and fit.
Customer Engagement: The Future for Ecommerce
New technologies and abundance of choices mean that customers are now more demanding and less predictable than ever. Indeed, 3 out of 5 businesses say that volatility is their biggest current challenge. But for businesses, there is a consensus that a better customer engagement is necessary for future growth. Increasing loyalty and dialogue online and collecting and managing data points are part of the new ways to personalise online experiences… And that also includes looking at size and fit.
Indeed, for businesses, ignoring personalisation comes at a cost. Returns and logistics undermine profit, and there is also the possibility of losing consumer trust. And for those who know how to use customer data to communicate fit, there is the chance of 20% ROI through decreased returns and better personalisation. Indeed, when fashion brand Henri Lloyd introduced Fit Origin, a leading size and fit recommendation tool to their ecommerce offering, they reduced returns by 70% compared to shoppers who bought without using the tool.
Ecommerce Fulfillment: The Challenge of Size and Fit
For retailers, dealing with size and fit can be a challenge. Indeed, the size chart appears as an outdated system. Customers say they do not use it and most of their questions on online chats therefore revolve around size and fit. Retailers also have to consider the fact that customers’ needs and sizes change. According to a study, the average woman changes body shape 31 times during her adult life. But it is important to see that consumers are willing to give more data in return for a better experience. Therefore it’s indispensable that the recommendation is accurate and the experience consistent. But size and fit use different methods and different types of data so it is also necessary to understand what is needed.
For instance, nearly 2 in 5 shoppers aren’t confident about which clothes suit their size and shape. And this is why retailers who adopt new size and fit technologies provide their customers with clarity. Therefore they help reducing returns by 20-70% and doubling conversion rates. Size and fit recommendation tools are at the forefront of the evolving retail market. They help the industry to fulfil their customers’ needs and wants. And they set up engagement and personalisation, allowing retailers to please and retain customers.
So if you are looking for great Ecommerce Fulfillment solutions, visit Fulfillment Logistics. And do not hesitate to contact us for more information.