Retailers used to only deal with one marketplace years ago, but that is not the case anymore. Today, shoppers flip between smartphones, laptops, social media, marketplaces and physical stores very quickly. For retailers, neglecting mobile is not an option anymore. Cross-Chanel and Cross-Device e-commerce is therefore more important than ever. For Fulfillment Solutions to work, they have to be able to reach and be reached by customers anywhere at any time.
The Importance of Mobile
And for mobile strategies to be efficient, it needs to be clear, easy to use and personalised. With so much improvement on technology, smarter product recommendations are now built on personalised customer data. To stay on top, retailers now need to know their customers, analyse their data and personalise accordingly the content and offers they produce. To use the right channel with the right customer on the right occasion is not always easy but it is a new key to success.
About half of online purchases in the UK are completed on mobile. Smartphones now account for almost one-third of all online retail sales in the UK, whereas tablets continue to decline. If considerably more than 50% of retailer traffic comes from mobile, it doesn’t always mean that the sales take place there. But one thing is sure: if mobile holds things together, then cross-channel integration is a priority.
Regarding Internet Fulfillment Services, Cross-Device and Cross-Channel integration also means that your customers should be able to place and follow their orders on any device and platform at any moment. If they order from a desktop, they should be able to read their confirmations from their mobile. And then even to follow their order from a tablet. To allow movement and freedom in devices and platforms is a key for customers’ satisfaction and trust.
Fulfillment Solutions and Multichannel Strategies
In order to reach younger crowds, app store implementation and optimisation has been very popular. Indeed, offering an app means having an additional channel to shop from. It then gives retailers the option of creating notifications, discounts and engaging touchpoints.
Implementing loyalty into mobile is also a key demand that many retailers still fail to deliver. 93% of UK customers have at some point signed up to a loyalty programme. And three quarters reported being an active member for more than 12 months. But creating a loyalty scheme that works with mobile and apps and that the customers want to keep using is not that easy. As Bjorn Langhorn Lundt, head of procurement from Coop Denmark, notes. “Customers no longer want to rummage for cards to pay, or keep paper coupons to use at the till. They require fast, convenient and efficient omnichannel retailing options.”
In order to find the best Fulfillment Solutions for your business, make sure to check that they take care of these aspects efficiently and carefully.