order fulfillment process

Smart Glasses and the Warehouse

In the warehouse environment, smart glasses are becoming the new standard for logistics, according to DHL Supply Chain. The smart glasses provide visual displays of order picking instructions along with information on where items are and where their place is on a cart. According to the company, it would improve productivity by 15% and create higher accuracy […]

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order fulfillment

The Challenge of Data Collection

Even if for years marketers did not prioritise data collection, it is not the case anymore. And that is thanks to the Customer Data Platform (CDP) that brings together the best marketing practices around data. Indeed, the CDP has the same function as the original marketing database but meets today’s marketing needs. If the marketing […]

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fulfillment online

Simplifying the online shopping experience

As Visa and Paypal are promising simpler cross-channel payments, life is to get simpler for online shoppers. Indeed, many businesses (including Zalando) also declared their intentions of making membership schemes smoother for their customers. According to Johann Davidsson of Distancify, artificial intelligence will make online shopping much easier both for buyers and sellers. And it will […]

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order fulfillment

Order Fulfillment and the Powers of the Warehouse

Warehouses and distribution centres are a key element in the supply chain strategy of growth-oriented organisations. And it is important to reflect on the factors that make them successful and on how to measure their performance. Indeed, in order to drive consistent productivity and efficiency, you need to do some careful monitoring and measurement. But […]

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online fulfilment

‘Differentiated’ strategy: a solution to grow online sales

A differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. They can target many more than two segments. For big firms such as Sainsbury’s and Argos, it seems quite obvious that adopting a differentiated strategy worked really well. So we can notice that Online Fulfilment […]

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fulfillment service

Retailers and Mobile: Where to Improve?

With mobile becoming the channel of choice for shoppers, it is a key area for any business to be successful. M-commerce is indeed booming as a study reveals that half of US shoppers use Amazon mobile app.  And Alibaba also revealed in its 2017 fiscal year statement that mobile revenue for its e-commerce business increased 80% […]

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ecommerce fulfillment

The New Challenge of Size and Fit

If 75% of retailers confirmed that they see engagement as a primary objective to drive future growth, many of them also said they do not have all the data necessary to make it happen. Indeed, 8 in 10 retailers do not have access to the basic measurements of their customers. Such key personal data points […]

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delivery fulfillment

The Future of Delivery: A Challenge for Retailers

In a world with such abundance in terms of choice for shops, it is important to get it right. Indeed, when retailers get it wrong, consumers switch off. 90% of consumers have unsubscribed from retailers’ messages in the last year. And delivery fulfillment is all about personalised, humanist touches. According to Katie McQuaid, director of […]

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